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City A.M. joins line-up of festival sponsors

01/01/2015

Business newspaper City A.M. will be the ‘UK media partner’ of this year’s Gibunco Gibraltar International Literary Festival.

City A.M. has been in production for 10 years, and it now has a daily readership in excess of 399,000, many of whom work in the City of London. It has a website which is said to out-perform The Times, The Telegraph, and The FT in terms of the percentage of wealthy readers.

The newspaper will provide coverage of the literary festival to its UK readership, will sponsor the festival’s City A.M. lecture and will run a readers’ competition.

Lawson Muncaster, co-founder and managing director of City A.M, said, ‘“City A.M. is very excited by our new-found partnership with the Gibunco Gibraltar International Literary Festival. We are looking forward to being a part of this inspiring and educational event.”

The Chief Minister, the Hon Fabian Picardo, said “We too are excited by this association with City AM. We welcome this new sponsor and feel that it is certain to raise the profile of our literary festival and, indeed, of Gibraltar amongst its very influential readership. This quality of sponsorship is the best possible objective demonstration of the success of the literary festival, which we commenced after our election.

“It was right to get the festival going. It has immediately become a feature of the autumn period which so many look forward to. It is one of the many transformational changes we have ushered in since we formed Government. We are committed to continuing the festival and can’t wait for this year’s to get underway, although I may not have so much free time on this occasion!”

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